A Brazilian Dream That Became a New York Icon
Maria Bonita Salon & Spa has been bringing Brazilian beauty and warmth to New York City since 2003. Located in the heart of SoHo, our full-service salon offers haircuts, hair color, blowouts, Brazilian keratin, nails, waxing, massages and facials—all under one roof. Discover the story behind a Brazilian dream that became part of New York.
FROM A BRAZILIAN DREAM TO A NEW YORK STORY…
In 2003, Fernanda Lacerda saw something missing in New York—a place where women could take care of all their beauty needs under one roof. Inspired by the full-service salons of her native Brazil, she opened Maria Bonita in SoHo, bringing Brazilian warmth, hospitality and a deeply personal approach to beauty to New York.
More than two decades later, the story continues at 497 Broome Street, where Maria Bonita begins a new chapter—rooted in the spirit that made it a SoHo favorite, with a fresh vision for today.